Coca-Cola apologizes for indigenous people ad intended as 'message of unity'

The ad, in which fair-skinned people bring soda to a local town, is not the first time country's lax advertising regulations permitted offensive stereotyping Coca-Cola issued a rare apology and was forced to pull an online advert which was deemed offensive to Mexico's indigenous people by consumers, media and advocacy groups in the country. The ad shows fair-skinned, attractive, young people turning up at an indigenous town bearing gifts of sugary fizzy drinks and a Christmas tree for the overaw...